Experts estimate that only 1 in 4 leads turn into sales, so "this means your sales process needs to be able to identify those leads quickly and accurately," writes Gilles Muys in Forbes magazine. This is only one of the reasons to invest in cloud capabilities for your business—so you can better serve your prospective customers. Read the rest of his article, "What's the Future of Your Technology Capabilities?" for more insight as to why it's clear: cloud technology is here to stay.
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